This is an inventive way to spread the word around. Release a popular app for sale (macZOT), get a couple of bloggers (259 or more) to blog about it and link back to you. And get on the front page of digg along the way.
Not that I'm complaining :). It's been a while since I've seen any type of creative advertising on the net, or even anywhere else (maybe I'm not looking hard enough). But seriously, it's a cheap and effective method of getting the word out. Definitely more effective than those betas that Microsoft and Google continually put out. Plus all those (positive) comments about macZOT are priceless in generating more buzz.
Everytime someone links back to macZOT, $0.05 gets knocked off the price, which will probably spur more bloggers or their friends to spread the word. At the time of this posting, it's around $9, so already about 70 bloggers have said something about it and linked back to them. And don't forget the infamous digg effect. Really makes me wish I could do something similar :P. Hey, at least I get a link back here :P.
Btw it's a Mac app in case you were wondering.
Update: It's now officially for free! Get AppZapper for $0 here.
Categories:
Apple Cool
Monday, April 03, 2006
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